Kroger to offer free grocery pick up

Kroger is offering customers free pick up to celebrate the launch of the company’s brand transformation. Free grocery pick up, which is usually $4.95, will be available through Jan. 1.

Kroger debuted a new logo and brand transformation campaign on Nov. 6.

“Kroger’s new brand launch is a unifying framework for our seamless shopping experience that is designed to deepen our connection with customers and associates today and into the future, support our business transformation and provide an elevated creative approach,” said Mike Donnelly, Kroger’s executive vice president and chief operating officer.